The next evolution in service business modelsIn Productize， Eisha Armstrong， and the team at Vecteris， uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products。 Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers。 In a quite practical step by step manner， Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges， ring The next evolution in service business modelsIn Productize， Eisha Armstrong， and the team at Vecteris， uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products。 Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers。 In a quite practical step by step manner， Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges， ring fence for innovation， and focus on solving the right， most valuable business problems。 Armstrong's emphasis on co-operation with customers places her approach solidly within current trends toward customer experience and her argument to not fear cannibalization is a shot across the bow of every established professional services firm whose traditional lines of business impede innovation。 This a book for any leader who wants to get off the hamster wheel of solutions business models and move toward truly scalable and sustainable business outcomes。 。。。more